Usain Bolt details his social media strategy

Written by Staff Writer at CNN Athletics superstar Usain Bolt said he tries to limit his time on social media as he approaches his final race in the World Championships in London. The three-time…

Usain Bolt details his social media strategy

Written by Staff Writer at CNN

Athletics superstar Usain Bolt said he tries to limit his time on social media as he approaches his final race in the World Championships in London.

The three-time Olympic gold medalist, who is due to retire after the championships, said he uses “a lot” of platforms, including Twitter and Instagram, but tries to restrict his time in the evening and on weekends to leave room for sleeping.

Bolt has more than 300,000 followers on Instagram and nearly one million on Twitter. He said he filters “most of” his photos, while also noting he prefers to use his phone in his car, to avoid putting it on camera.

In an interview with London Evening Standard , Bolt said he prefers to avoid social media if he can, and noted he tries to not post anything directly related to athletics when going to bed.

“I try to stay away as much as possible,” Bolt said. “Whenever I’m online (I watch) mostly football. If I’m going home at night it’s important that I put my phone on silent and shut the curtains so I can concentrate on my bedtime routine.”

‘Honestly, I don’t know’

But while he’s busy trying to stay away from social media, Bolt admitted he doesn’t know which of his 17,000-plus Instagram followers he should be following instead.

“Honestly, I don’t know. It just depends how you look at it. If you try to look at it as somebody who is trying to get me to see something I probably won’t,” he said.

The track and field athlete added that he’s excited to retire from the sport and embrace a life away from the track, including a career in music.

“I’m looking forward to the next chapter in my life. I’ve got a lot of things in the works,” Bolt said. “I know what type of business I want to take on in the future. I have plans to start doing my music and I don’t want people to believe I just woke up and decided I was going to be a musician.

“I’m not done with my career as an athlete. I’m looking forward to the next chapter in my life,” he said.

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